Sales example
AI sales workflows: from prospect to promoter
Connect sales preparation and follow-up with onboarding, retention, and referrals.
The problem
Where the work gets stuck
Research, proposal preparation, recordkeeping, and follow-up compete for the time sales teams need to build relationships.
The wider workflow shows how AI can support each stage of the revenue lifecycle. The reported time reduction applies specifically to proposal generation.
The workflow
From prospect to promoter
Research accounts and market signals
- Input
- Client information, relevant sources, and market intelligence.
- AI supports
- Organize account context and surface useful market signals.
- People decide
- The rep checks sources and chooses which opportunities deserve attention.
- Output
- An account research brief.
Prepare outreach, calls, and proposals
- Input
- Verified account context, conversation notes, and approved templates.
- AI supports
- Draft outreach, call briefs, and proposals using the relevant information.
- People decide
- The rep verifies claims, scope, and the message before use.
- Output
- Prepared materials for a sales conversation or proposal.
Summarize and log the conversation
- Input
- Call notes, decisions, and agreed next steps.
- AI supports
- Prepare a summary, relevant system updates, and a follow-up email.
- People decide
- The rep checks the record and approves customer communication.
- Output
- An updated record and ready follow-up.
Guide the next sales action
- Input
- Open commitments and current opportunity context.
- AI supports
- Surface prospects needing attention and prepare reminders and follow-up drafts.
- People decide
- The rep sets priorities and decides what to send.
- Output
- A focused follow-up queue.
Standardize onboarding and support retention
- Input
- Sales commitments, onboarding requirements, and client behavior signals.
- AI supports
- Support consistent onboarding and surface behaviors associated with retention or a need for support.
- People decide
- The account team interprets the signals and decides how to support the client.
- Output
- A smoother handoff and more informed account support.
Recognize advocates and referral opportunities
- Input
- Promoter scores, positive feedback, and relationship context.
- AI supports
- Surface customers who may welcome a referral conversation.
- People decide
- The relationship owner decides whether, when, and how to ask.
- Output
- Thoughtful opportunities to strengthen relationships and seek referrals.
What it takes
Inputs and ownership
- Reliable account and conversation information.
- Approved proposal and communication templates.
- Clear ownership for sales follow-up, onboarding, and account relationships.
Result and scope
Approximately 94% less proposal generation time
Reported proposal result
Proposal generation dropped from four hours to 15 minutes: a 93.75% reduction, freeing three hours and 45 minutes per proposal for outreach and follow-up.
Note
Where does the 94% figure come from?
Four hours is 240 minutes. Reducing that to 15 minutes saves 225 minutes, or 93.75%, rounded to approximately 94%. This figure describes proposal generation time.
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